Book Reviews
March 2008- This issue of the Journal of Product Innovation Management (JPIM) includes a book review of "Designing Interactions " by Bill Moggridge.
For innovators, the book’s value is in the insights presented. Other insights are built on eyewitness accounts such as “The Demo that Changed the World” on 9 December 1968. That day, Doug Engelbart and a team from Stanford Research Institute debuted the computer mouse, the graphic user interface, display editing with integrated text and graphics, and hyper-documents. Occasionally, the insights reveal how a diverse career path prepared someone for breakthrough innovations.
Designing Interactions isn’t a textbook on how to become a professional interaction designer. It is a book for puzzle solvers. The innovation insights are treasures to be discovered throughout the 766 pages of text and color images. It presents historical glimpses of breakthrough innovations where brilliant pioneers asked, “How can I do this?” and “In the context of technology maturity and market acceptance, is the timing right for my implementation?”
You can read the review of Designing Interactions here. If you have a subscription to this journal, the entire issue is available at www.pdma.org.
November 2007- This issue of the Journal of Product Innovation Management (JPIM) includes a book review of "Innovation on Demand: New Product Development Using TRIZ" by Victor R. Fey and Eugene I. Rivin.
Innovation on Demand explores the improvement of existing technologies and technological forecasting. It is for product engineers who demand more than problem-solving analogies. The authors have produced a textbook that includes rigorous topics such as a substance-field language, a sequence of logical procedures to analyze problems, and procedures to develop compromise-free design solutions.
You can read the review of Innovation on Demand: New Product Development Using TRIZ here. If you have a subscription to this journal, the entire issue is available at www.pdma.org.
July 2007- This issue of the Journal of Product Innovation Management (JPIM) includes a book review of "Swarm Creativity: Competitive Advantage through Collaborative Innovation Networks" by Peter A. Gloor.
Swarm Creativity is devoted to a better way of working together through project networks. Gloor defines a collaborative innovation network (COIN) as ‘‘a cyberteam of self-motivated people with a collective vision, enabled by the Web to collaborate in achieving a common goal by sharing ideas, information, and work’’ Characteristically, COINs are self-organizing, open systems. They are not collaborative, virtual teams set up by management.
Gloor’s contribution is the enumeration of a set of principles to improve the probability of incubating a successful collaboration network.
You can read the review of Swarm Creativity: Competitive Advantage through Collaborative Innovation Networks here. If you have a subscription to this journal, the entire issue is available at www.pdma.org.
May 2007- This issue of the Journal of Product Innovation Management (JPIM) includes a book review of "The Long Tail: Why the Future of Business Is Selling Less of More" by Chris Anderson.
The long tail phenomenon alerts innovators—those who must match businesses and market needs with available technology—that a paradigm shift is under way. The way that product concepts are selected, developed, and commercialized is evolving.
You can read the review of The Long Tail: Why the Future of Business Is Selling Less of More here. If you have a subscription to this journal, the entire issue is available at www.pdma.org.
September 2006- This issue of the Journal of Product Innovation Management (JPIM) includes reviews of three books on Six Sigma.
- Service Design for Six Sigma: A Roadmap for Excellence
- Axiomatic Quality: Integrating Axiomatic Design with Six-Sigma, Reliability, and Quality Engineering
- Design for Six Sigma as Strategic Experimentation
You can read the review of these three books here. If you have a subscription to this journal, the entire issue is available at www.pdma.org.
November 2005- The November issue of the Journal of Product Innovation Management (JPIM) includes a book review of Joan Schneider's book "New Product Launch: 10 Proven Strategies." Schneider defines launch as “A powerful, multidisciplinary process that successfully propels a new product or service into the marketplace… and sustains it over time.” Further, it declares, “The process of planning and executing an effective new product launch has never been more difficult nor the stakes higher, for both the companies launching the new product and the people involved in the launch.”
You can read the review of New Produt Launch: 10 Proven Strategies here. If you have a subscription to this journal, the entire issue is available at www.pdma.org.
March 2005- The March issue of the Journal of Product Innovation Management (JPIM) includes a book review of Matthias Holweg's and Frits K. Pil's book "The Second Century: Reconnecting Customer and Value Chain through Build-to-Order; Moving beyond Mass and Lean Production in the Auto Industry." This book contrasts two automotive industry supply chain strategies: forecast-based business models and build-to-order business models. A key insight for innovators and developers is that “Companies seem to have forgotten that profitability comes, not from optimizing cost, but from building the right product at the right time.” (p. 2)
You can read the review of The Second Century here. If you have a subscription to this journal, the entire issue is available at www.pdma.org.
July 2004 - The July issue of the Journal of Product Innovation Management (JPIM) includes a book review of Bhaskar Chakravorti's book "The Slow Pace of Fast Change: Bringing Innovations to Market in a Connected World." Innovation adoption occurs at a slower rate because of market inefficiencies due to fragmented and privately motivated forms of decision making. The “slower rate” implication is the basis for the book’s title.
You can read the review of The Slow Pace of Fast Change here. If you have a subscription to this journal, the entire issue is available at www.pdma.org.



