The management team may ask the following types of questions when planning a product introduction:
- How can I keep the developers focused on the items that are critical to success?
- What can be done to smooth the manufacturing ramp up?
- How will I know when we are finished and can ship?
- When can I promise the field and customers that we will ship?
- Can I make the shipment numbers that I promised?
- When will the brochure be ready?
- When will the web site be functional? Is the search engine optimization strategy OK?
- How can my team's productivity be increased while maintaining a positive attitude?
- What am I forgetting? Is there a checklist that applies to my situation?
OpLaunch excels at making the most of your time and resources. Maximum success is probable when the contributions from engineering, manufacturing, and marketing are synergistic. Although the concepts are straightforward, consistent and expedient results only come through study, practice and innovation.
OpLaunch helps development teams decide what to do and what to avoid. Recommendations are based on:
- Product launch experience (empirical knowledge, tacit knowledge, and academic study)
- Forecasting (which includes the technology and tools required to support specific product launch deliverables)
- Testing (the design of experiments and the analysis of the results to guide business decisions)
Our Launch Architecture services are intended for extended engagements with your development team. Our NPD-tuned services are intended to help your team meet your product launch deadline and achieve better results.
