This collection of information is intended for reporters, journalists, and event planners.

Company Information

OpLaunch provides assistance to companies that are developing and launching new products. The company's goal is to improve launch results by improving the of new product development environment. The probability of a successful launch improves by ensuring that new product development teams are doing the right things and doing them more efficiently.

OpLaunch emphasizes an interdisciplinary approach and system-level results. OpLaunch has experience resolving NPD problems such as:

• R&D versus Marketing
• Sales versus Marketing
• Concentrating on new development versus responsibilities to legacy products
• Value versus price

OpLaunch offers the following services:

• New Product Development Process Training Services. Advice and education on new product development (NPD) for individuals in executive management and functional areas such as engineering, marketing, and business development.
• Design Services. Create strategic and tactical plans critical to development and launch success. This includes launch plan design. The premium design service is called Launch Architecture.
• Development Services. Specialty development services that include new product and service training development, tradeshow preparation, and web content creation.

For additional information, contact mark_hart@oplaunch.com, 3059 Route 136, Suite A, Finleyville , PA , 15332 United States of America

Phone: 724 258 8231

Biography of Mark A. Hart, OpLaunch Founder

Having contributed to the sales of billions of dollars in new products and services for technology companies, Mark A. Hart, President of OpLaunch, specializes in optimizing product launch. Since 1983, Mark has contributed to the development and commercialization of technology products (such as measurement systems for scientists and engineers, software, computers, and training applications) that have become global leaders in their categories.

In 2004, Mark became the first Product Launch Editor for Visions Magazine. A current list of publications is available at the OpLaunch web site.

In 2002, Mark obtained New Product Development Professional (NPDP) certification as defined by the Product and Development and Management Association (PDMA). This certification program formally recognizes knowledge, education, and experience in new product or service development.

For 16 years Mark was a Hewlett-Packard employee in the Silicon Valley. This provided the foundation for the optimized product launch methodology that maximizes synergy between departments such as R&D, marketing, manufacturing, and field support.

Mark has designed and operated equipment for NASA. He obtained a Masters degree in chemistry from the University of Arizona and a BS in chemistry from Washington and Jefferson College.

 

About PDMA and Certification

The Product Development and Management Association (PDMA) is the premier global advocate for product development and management professionals. Their mission is to improve the effectiveness of individuals and organizations in product development and management. This is accomplished by providing resources for professional development, information, collaboration and promotion of new product development and management.

PDMA publications include Visions Magazine and the Journal of Product Innovation Management (JPIM).

For more information about the New Product Development Professional (NPDP) certification, visit the Product Development and Management Association (www.pdma.org) site.