The following new product development and launch essays are available:

• Product Launch Definitions
• Product Launch Types
• Orchestration of Launch Resources
• Launch Architecture
• What is an Optimized Launch?
• Formal Product Development Methodologies
• Flexible and Agile Development Methodologies
• Product Life Cycle Methodologies
• Dynamic Adjustment During Product Launch
• Product Launch Management Compared to Project Management
• Time to Objectives
• Launch Preparations
• Launch Deliverables

Simply defined, launch is the portion of the new product development process when your specific product or service is presented to your target market for initial sale.

Development is a big portion of the preparation for launch. It includes the engineering, market analysis, and the development of a communication strategy. Development is an expense. Launch is the opportunity for revenue.

Launch: The short period of time when the market decides if you were successful in implementing your solution. Launch validates the decisions made during the front end of innovation and all of the development activities. Pre-launch activities such as planning, prototyping, and publicizing are put to significant tests. Typically, the most significant test is something such as "Have a significant percentage of customers exchanged their money for what you have to offer?"