Product Launch for New Product Developers Podcast

The OpLaunch produced Product Launch blog features several narrated presentations. These presentations are available as podcasts from services such as Apple's iTunes.

 

 

 

 

 

 

 

 

 

If you have iTunes installed, you can go directly to the subscription option for this podcast by clicking

 

Mark A Hart presentation at 2007 PRICEX conference

This year, the PriceX Conference was held 25-27 June in Key Biscayne, Florida. This was the 20th Anniversary of the program which is produced by the Institute for International Research, IIR.

Presentation Title: Integrating Pricing into the Back End of Innovation

The front end of innovation is about selecting ideas and predicting the future. The back end of innovation is the implementation portion of product and service development. It includes the critical pricing component. It is tempting to develop pricing models for new products by mimicking the 20th century techniques of successful companies.

• Endgame concepts – imagining the future before engineering, marketing, and sales make sub-optimized
  choices in the present
• Elevating the importance of pricing as the product and service development requirements are adopted
• Interpreting and integrating feedback from multiple channels to make robust decisions
• Product launch architecture to showcase the value of your solution to the distribution channel and target customers

The presentation was part of "The Graduate Pricer" track which was chaired by Mike Marn, Director of Pricing Services, McKinsey & Company, Inc. This tract was formulated for those in the advanced stages of pricing, focusing on NEW techniques/tools.

To hear a recording of the presentation, visit the Product Launch blog.

 

6 February 2007 - OpLaunch® today provided details about new Launch Architecture services as part of an update to the company's web site.