OpLaunch maintains relationships with other A-list consultants and service providers so that we can assemble the best team to complement your existing infrastructure to maximize your potential for a successful launch. The combination of launch plans (from expert consultants) and launch deliverables (from A-list service providers) ensures that a co-developed and delivered launch has the maximum potential to meet your launch objectives.
New Product Development Process Training
Our coaches, consultants, and trainers provide practical guidance on how to apply proven new product development and launch principles. Our flexibility and expertise enable us to improve the launch metrics obtained by both mature companies and startup companies.
Our approach is interdisciplinary. If works with the established, successful processes currently used by your engineering and marketing specialists.
Three topics have received extra attention in 2007. Theses are:
- New Product Strategy
- Pricing Strategy
- Launch Architecture
Often, help from the appropriate consultant at the correct time is a critical component of a successful product launch. An expert in product launch can help you create the plans to achieve your launch objectives (such as a combination of a better, faster, and a more productive effort). There are other specialists to help you improve your business model, generate product ideas, and improve manufacturing efficiency. These other disciplines require a different skill set than a product launch specialty.
"Product commercialization (launch) often turns out to be the most expensive and risky part of the new product process, as well as the most poorly-managed." Crawford and Di Benedetto, New Products Management, 6th edition, McGraw-Hill Education, 2000, page 358.
New Product Development Questions
For specific information on how OpLaunch could assist your team with an upcoming development or launch effort, please contact us.
