Product (or service) launch is the short period of time when the market decides if you were successful in implementing your solution. What development decisions will you make to establish your product (or service) on the most favorable sales trajectory? A few of the questions that will guide development may be:
- What is the best launch strategy for this market?
- How many developers will be needed? What kind of developers?
- What portion of the development is within our core competency?
- What other specialists will be necessary to maximize the potential for success?
- What should be done to maximize the effectiveness of this group of diverse, networked developers?
- How do we ensure a smooth transition from this project to the next development effort?
- How do we ensure that new product or service development is one of our core competencies?
OpLaunch draws from decades of new product development experience and immersion in the newest techniques to quickly select the techniques that will provide a robust design for your project.
Product (or service) Launch Goals: To design the
plans and create the
deliverables, within the constraints of the project's time, resources, scope, and quality parameters, to achieve the
best results possible launch results for your product and your company.
The three color coded scenarios represent three sets of plans and deliverables. Why did the product (or service) development scenario shown by the green colored band outperform the other scenarios? What are the empirical drivers that will maximize your launch success? What factors will contribute to your product's adoption potential?
According to Everett Rogers [Diffusion of Innovations, Fifth Edition, Everett M. Rogers, Free Press, 2003, Chapter 6], the list of elements that make discontinuous innovations more likely to be adopted are:
- A perception that the relative advantage is high
- Strong compatibility with current practices
- Low complexity
- The ability to evaluate before adoption
- Observable and immediate results
Optimization
"Optimization is the process of orchestrating the efforts of all components toward achievement of the stated aim. Optimization is management's job. Everybody wins with optimization." Demming, W. E. (1993). The New Economics for Industry, Government, Education, Massachusetts
Optimized Product or Service Launch: The process of developing the best launch architecture and orchestrating resources to achieve maximum adoption potential for your product (or service) at launch. These new development efforts include feedback to refine launch-centric objectives to produce complete customer solutions across the value grid with contributions from the best new development practitioners and A-list service providers in cooperation with your team.
An optimized launch is more than the marketing of a new product or service. An optimized product (or service) launch includes the orchestrated efforts of such functional groups such as engineering, marketing, sales, manufacturing, quality, and the supply chain because it is an integral part of the new product development process.
Since the strategies, tactics, processes, and models used for actual product launches vary considerably, consider OpLaunch to provide the innovation, expertise, capability, and additional capacity to your new product development teams to achieve your product launch goals.
For additional information on development effectiveness, visit the Formal Product Development Methodologies, Flexible and Agile Development Methodologies, Product Life Cycle Methodologies, Dynamic Adjustment During Product Launch, Product Launch Management Compared to Project Management, Time to Objectives, Launch Preparations, and Launch Deliverables pages.
Optimized Launch Questions
An optimized launch is characterized by an appropriate launch architecture and an efficient orchestration of launch resources.
For specific information on how OpLaunch can assist your team with an upcoming development or launch effort, please contact mark_hart@oplaunch.com.
