The following free resources are provided by OpLaunch. These resources provide background information on new product development processes.

The Publications page presents a collection of articles authored by Mark A Hart. Most of these publications appeared in Visions Magazine.

 

 

 

The Book Reviews page provides links to current new product development book reviews. Most of these book reviews appeared in the Journal of Product Innovation Management and are not available elsewhere without a subscription to this journal.

 

 

 

Essays contain short explanations of topics related to new product development and launch. These essays are White Papers in development. Topics include:

• Launch
• Product Life Cycle
• Product Management comparison to Project Management

 

The Product Launch blog explores the factors that contribute to extraordinary innovation in product launch and contrast this with the precursors to mediocre results. Typically, this blog provides commentary on current, product launch news items.

 

 

The Product Launch for New Product Developers podcast explores how innovations in new product development are used to achieve outstanding launch results.