Product Launch Topics for Sales Professionals and Business School Graduates. This seminar is tailored for those that need insights into the development and launch of technology products and services from the factory (or main office or development center) perspective. This seminar covers topics other than pricing, quotas, and market share. The adoption of "best practices" and cloned processes will be scrutinized. Attendance at this seminar will enable you to understand the interaction of the functional groups and processes that are commonly used to develop products. With that understanding, attendees will be better equipped to impact future development and launch programs. This seminar is ideal for employees that have recently been given product management responsibilities. Emphasis on leading cross-functional teams will be presented. The creation of practical product launch plans and deliverables will be illustrated using case studies. Specialty topics such as product compliance regulations and working with a public relations firm will be covered.
Product Launch Seminars and Workshops
OpLaunch provides seminars and workshops that are designed for busy professionals that are developing and launching technology-centric products. The typical duration of seminars is several hours. Workshops can be structured for half-day, full day, and two-day delivery. Training can be delivered as standalone educational events or integrated with ongoing development and launch activities. Contact OpLaunch to discuss the development and delivery of a customized training session for your team.
Seminars
Launch Architecture. Is one of your goals to find a cheaper, faster, and better way to successful product launch? This seminar is designed to explore Launch Architecture. Launch architecture provides the design to combine many development ideas and contributions from multiple disciplines to create a synergistic launch. It includes the entire launch environment from the macrolevel of selecting product features and communicating product benefits to the microlevel of developing the search engine optimization strategy. Topics include:
- Comparison of the role of a traditional project team leader and a launch architect
- Achieving a symbiotic relationship with processes such as Stage-Gate®
- Building on NPDP expertise
- Contrasting project management with launch architecture
- Integrating new concepts such as Web 2.0 and consumer generated media
- Development efficiency
- Launch trajectory
- When is launch complete?
- Feedback and robust decisions
- Models and metrics
Product Launch Topics for Startup Companies and Small Companies. How does an agile, energetic team develop and launch products that can complete with products from more mature companies? This seminar is designed to give new teams insights into selected methods that have worked well for more mature and larger companies. Concepts such as cross-functional and virtual teams will be covered. Phased development processes such as Stage-Gate® will be reviewed. Policies and procedures that may not be directly transferable to small companies will be highlighted. Special emphasis will be given to working in an environment with minimal infrastructure and selecting development partners. Strategies for launching a product with a small staff and maximizing opportunities in a 10x10 foot trade show booth will be discussed. Developing products for new or resegmented markets will be contrasted with developing products for existing markets.
Workshops
Maximizing the Effectiveness of New Product Introductions at Trade Shows. Participation in trade shows is resource intensive. Besides sales people, who should represent your company? What is important besides gathering and qualifying leads? This session covers preparation for press conferences and the organization of media kits. Design guidelines and effective techniques for booth messaging will be presented. Attendees will evaluate sample booth designs. Methods for conducting research for input into current and next product launch activities will be presented. Attendees will work in small groups to craft plans for several product introduction scenarios.
Techniques for Demonstrating Technology Products. This session explores alternatives (or complements) to brochure-ware. What does the customer want beside lists of features, advantages, and benefits? What are effective ways to show how the product will function after the customer buys it? You will learn the basics of using video and animation to create rich media experiences for customers. Case studies will be presented to show how a relatively small commitment from your product experts can be leveraged into assets with worldwide leverage and very high return on investment. Incorporation of these product demonstration techniques is important for telephone support personnel who will seldom get a chance to experience the actual product. Attendees will create a product demonstration application using screen movie technology. These techniques can be used to supplement sales meetings, trade show situations, and web content.
Developing and Delivering Technical Information Via Webcasts. In the last few years, the technology for creating a webcast has made it easier for everyone to share content. Your competitors have access to the same tools! Will your webcast be effective? This session is not a tips-and-tricks for PowerPoint workshop. This workshop is designed for both product management specialists and technical specialists. It begins with a review of effective presentation principles for technical content. It includes lessons from the discipline of instructional design. This workshop will provide the tools that you team can use to create a webcast that resembles a television news program or an educational program from one of the specialty channels. Most importantly, this workshop will train you to achieve maximum business value from your presentations.
Developing and Delivering Service Training. How do you effectively prepare your service representatives (internal and those from distributors) to install, configure, and repair your products? How do you coordinate information from service representatives into the new product development and launch process? This workshop begins with a focus on the instructional design principles that enable your representatives to do more than fix broken systems. This workshop is ideal for subject matter experts that need assistance developing effective training programs. This workshop includes train-the-trainer material. It includes techniques for developing just-in-time training and documentation. There is a separate section for developing and delivering training updates to a dispersed field organization. This workshop covers Kirkpatrick Levels 1-4 [Level 1: Reaction (Were the learner's happy?), Level 2: Learning (Can the learner pass a written test?), Level 3: Behavior (Did the learner's on-the-job actions change as a result of the training?), and Level 4: Business results (Did the training have a measurable impact on business results?)]
