An Optimized Solution
A successful product launch solution is one that enables your objectives to be met within the project constraints.
After your company has selected a product concept, committed to a delivery date, specified the quality level, and agreed on a new product development (NPD) budget, what should you do to maximize product launch results? How can you evolve your objectives into plans and deliverables that are likely to produce the highest return on investment?
People and processes are the raw materials to develop plans and deliverables. A simplified recipe to complete the NPD process with maximum success is:
- Select the right people (with specific personality traits, experience, and training) to be a part of the NPD team at specific times
- Provide the appropriate leadership
- Ensure that the people receive additional training (both NPD and discipline specific training) and tools (both project tools and discipline specific tools)
- Select the right processes and evolve them throughout the NPD process
- Make dynamic adjustments based on data and experience
The OpLaunch article, Making Robust Launch Decisions - Part 1 includes background information for decision methods to develop robust launch plans. Making Robust Launch Decisions - Part 2 presents the alternatives and criteria methodology.
