Typically, a portion of the product launch plans and deliverables are developed by partner organizations. The relative contribution from partners can vary from a lot (in the case of co-development) to a little (in the case of a specialty service such as event planning). Partners are used when you need:
- Capability that doesn't exist in your organization
- Capability that is unavailable for use on your project
- Results that are delivered faster than the in-house standard
Selecting Partners
OpLaunch can help you develop the launch architecture that provides the design to combine many development ideas and contributions from multiple disciplines to create a synergistic launch. The launch design enables to select the right partners to meet the product launch objectives. Partners that already have experience with new product development processes have a greater potential to be more efficient (lower overall project costs) and produce results quicker (less re-work).
Synergy
During product development and launch, they are many opportunities to improve synergy. These include:
- Sharing and re-purposing of assets (for example, graphics) between functions (such as R&D, marketing, tradeshow planning, and PR)
- Pairing individuals from different disciplines to complete a task faster
- Designing and delivering training from one member of the team to other team members. The training enables individuals to get just the training they need and quickly apply it complete their actual tasks
Orchestration
In new product development, orchestration is engaging the proper resource at the right time and for the proper duration. The best implementation achieves the desired result with maximum impact and causes minimal disruption to other development activities.
